Your brand story
Tell shoppers the origin story of your business and why you started it. For the most impact, make it memorable and personal, so customers relate and connect with your brand. If your brand is your name or it was formed based on a personal brand, your company’s story can be one and the same with your founder story.
Who you serve
What do you offer and who is it for? Help shoppers see the value of your product or service by sharing how it solves problems or meets different needs. This is known as your unique selling proposition.
How you operate
If you offer a service, explain your business model or how your products are made. If you have a unique way of doing things, show it. This builds credibility with shoppers and helps you stand out against competitors.
The face of your business
Feature photos and bios of the founders or key people on your team. Customers like to see who they are buying from or working with. This can also include behind-the-scenes shots of your work space, studio, or retail store.
Persuasive content
Consider what step you’d like readers to take next. Use additional content and calls to action (CTAs) to move them forward towards that goal. This could include buttons, testimonials, an explainer video, data visualizations, links to blog posts, contact page, products, your social media accounts or newsletter.
Your About Us page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design.
The following About Us page examples show different ways you can approach layout and design for your own page.